Recently we had an interview with several skincare products manufacturers in Asia, as well as distributors, we have found many interesting findings. These findings will be very interesting to assist you to grow into these markets.

“One White Covers 3 Ugliness” – have you ever heard of this term, it may not sound correct grammatically, but this is a Chinese term that many Asians are familiar with. It shows just how important it is to have a fair skin in Asia, for those with darker skins, they often encounter unfair treatments in life, discriminated against in Asia, impacting on their social status.

We have heard, unbelievably, in this age – that many female candidates have been rejected in Asia at interviews for being too fat or the skins are too dark. We have heard this has happened in so many industries such as tourism, retail and many more. I have relatives being rejected for job applications for this reason, and what can you do when you hear such thing? She has good degree, good experience, speaks good English and her skin is just the way it is, and she has difficulties in finding jobs just because of her skin.

From the marketing perspective, this represents great opportunities – and if you are exporting cosmetics and skincare products into Asia, this is definitely the marketing angle you should be considering.

Our clients have developed a product – a kit that you can grow new skin cells, regenerated from your own skin, thus reducing the likelihood of allergies or other problems caused in a usual skin replacement techniques.

The product was initially invented as a product used for emergencies or for patients that have receive severe burns. When they first arrived in Asia, this was their targeting market, and while the produce receives attention from surgical specialists and also burns units at hospitals. They found out that the real uncovered potential is actually the cosmetic surgery industry, where thousands if not millions of Asian women visit to have a better skin.

This is a clear example how you should always have someone that understands the local market knowledge, and develop specific marketing messages for the local market.

Money Cat is a specialist in Asia Marketing, we have provided marketing strategies and implementations to companies in medical devices, cosmetics, consumer goods, luxury and financial products. If you are interested in finding out what we can do for you in terms of maximizing your presence in Asia, or if you are interested in exporting into Asia, please talk to us today. Thomas@moneycat.biz or amy@moneycat.biz

and ask for a copy of our Media Kit.

ResearchWhitepaper has recently launched an Export Guide for Health Food - Asia, if interested, please visit http://researchwhitepaper.com/export-guide-health-food-in-asia-and-middle-east-p-27.html