Mar 07, 2009 – Recent surveys in US, UK and Australia have shown a very interesting finding when comes to strategies in fighting off economic downturn - contrary to what most people have thought, cost cutting initiatives such ash reduction in outputs or staff retrenchment are actually not really on the top list.

Right on the top of the list are price reduction to encourage more sales, adjust marketing costs, such as increasing spending on digital marketing instead of commercial TV broadcasting, but one area that was highlighted is increasing export activities.

US companies in particular have been stepping up their efforts to boost export opportunities - a good example is to see increasing number of State Offices setting up their Business Promotion Representatives offices across China, as well as sports franchises such as MLB and NAB all conducting exhibition games in China.

Although China is showing severe signs of slowing down in economy, it is still expected to report a 6% to 8% growth this year, their Government has projected an ambitious 8% growth for this year, still a big slow down compared to 11% growth achieved only 12 months ago. But any growth in today’s economy is still remarkable, and with its massive population of the middle class population and the fact that China has over 100 cities that has population over 1 million, it is a market not to be missed by exporters.

http://www.prlog.org/10194952-5-essential-internet-marketing-strategies-in-asia.html

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