About the Client:

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Hallmark Business is a leading business broker specializes in helping corporate clients to sell their businesses.
 
Requirements: Hallmark Business has identified Asian migrants as an important market for business transactions – especially the business migrants who are required to establish or invest in an established business. Additionally, promoting Australian businesses to potential business investors in Asia.
 
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I am a baseball fan, I have played baseball since age of 8, and I have followed great players like Tommy Glavin, John Smoltz and Andy Petitte. I am really sad sometimes as I live in Australia and they do not show baseball programs here.
As I grow older, I can see the familiar faces start to phase out - but like John Smoltz, who is still pitching - his fastball speed is in decline of course - but he is consistent, which is why, at his age, he can still go on, unlike many younger players.
Everytime I watch a baseball game, I keep asking myself, how can a 45 years old (how old is Randy Johnson now? I do not even know) still grab 20 wins a year? Consistency - and as I am now running my own business, I watch baseball games with another perspective.
I have been running different businesses, testing the market with one another - and yes - consistent performance is vital - some of the ideas I have tried had instant successes, but could only last for 3 months. These days, I have found the true business I can run - which is using Social Media Marketing for Investor Relations and also for International Marketing. My second business www.moneycat.com.au
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We have discussed with so many companies last 4 weeks regarding capital raising - there has been very mixed views when comes capital raising strategies. Some have used brokers or advisors, but found them disappointing, so are brokers or corporate advisors really the answer to capital raising?
The answer is yes - but it is not the only avenue you should explore, I think that is why many companies are unable to raise capital. Capital raising is a very difficult business even in good economy, and you can expect how difficult it is in this tough time.
But is it because your advisor is not performing? Not so - but you should provide other supports to assist you in capital raising as well.  Commission only may sound good for you, but basically this means in most cases, you will not be given priority. Without any marketing expenses in investor relations, basically no one will know what your company is doing, and as the matter of fact, makes the capital raising much harder.
You maybe against the idea in paying some upfront fees, but honestly, this is just like IPO and any form of new product launch - without any marketing and advertising effort, you can have the best product in the world - but still no revenue.
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5 Smart Marketing Tricks to Expand into China
China is not a market for everyone? China is a difficult market to expand? Are these statements correct? Here are some smart marketing tricks we have developed assisting companies to expand into China rapidly.
China is no doubt a fast rising economy and its potential is really enormous, China, is also the world’s largest Internet Market with over 200 million Internet users, and it has only taken them less than 5 years to grown from 100 million to 200 million users!
The advancement of Internet presents enormous opportunities for companies to expand into China, and this means, you do not need to have a presence in China to start your marketing efforts there.
Top 5 Smart Marketing Tips:
1. A Chinese Website – Definitely a big YES! Some of our clients have mentioned “We only deal with English speaking clients in China”, “Sorry Sir, this will not work”. There are several reasons – first, Chinese language search engine will not pick up your website effectively if your website is just in English, and even if they use Google, they will use Google Chinese. Another factors is that English websites in China tend to get monitored by the Government more closely, and random and frequent censors are very likely.
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Since we started our new marketing campaign - we were overwhelmed by the response rate on our multicultural marketing, the response rate was 10 times more than what we had expected. It seems that international marketing, export, international expansion is now on a high agenda amongst many executives.
We are having so called “Growing Pain”, which is a good problem to have, but nevertheless, a problem that needs to be resolved otherwise income will be delayed and opportunities lost.
I am fortunate to be multilingual, and also has the Internet Marketing knowledge about the Asia Pacific markets - so far, we have seen interesting projects coming from Europe, lots of wines, luxury goods and fashion products interested in tapping into the Asian markets who have very high demand for these products.
Across the Atalantic Ocean, we have seen lots of real estate projects, and good quality real estate projects in many cases interested in attracting Chinese investors and buyers - and hence our services will be quite handy to them.
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Mr. Chan, where are you? International Property Marketing
Recently; we helped a property agency who was willing to spend a small marketing fee in reaching out to Asian investors, and the results were very effective. This is what we have done for them.
First, we have ran through a quick induction “cultural course” to make sure the agents do not mix up with Mandarin, Cantonese and Hokkien or worse, for many westerners, they also mix up Koreans and Japanese and Chinese.
Asians (and as in Europeans) do take their heritage seriously and in many instances, very sensitively – the “cultural division” between the ethnic Chinese communities are also quite big, and it is an area that many are unaware of.
Now, straight into marketing techniques – we advised our clients to focus what we have always advocated “Content Marketing”  - we have therefore produced a number of “Unique Articles” about the locality – articles were first on the specific area, demographics, we then went into more details in our 2nd article which focused on the growth and income opportunities – one thing that is very interesting is the average yield on US/Canadian/Australian properties are far higher than those in Asia. Central America also have even higher yield.
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Recently, we were commissioned by a number of health food companies to carry out marketing feasibility studies in exporting and marketing health food into Asian markets – one of our key findings is very interesting.
The full report is available from http://researchwhitepaper.com/export-guide-health-food-in-asia-and-middle-east-p-27.html
“Smart Brain Drug” (that is exactly how they are called) is a key selling point in Asia – in Asia,  parents are purchasing supplements for their children to “enhance memory” or as “IQ Booster” to prepare for the exams – the parents will do whatsoever to make their children can perform well at exams. (I wonder if anyone ever bothers about the scientific proof?)
This certainly has caused changes in marketing strategies – including channel strategies, for example – in places like China, Taiwan, Japan – tutoring centers are actually one of the most popular distribution channels. “Smart Brain Drug endorsed by Teacher Chen…ensure your kids will get into Elite classes” is a common advertisement you can see on buses or subways! The same supplements will be branded as sports enhancing supplements in the western markets.
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New Venture Capital Raising Strategy - by Money Cat Consulting 12 Feb 2009: There are many new secrets and opportunities for companies raising venture capital or private equity.
Contrary to the comments made in the news that venture capital industry is dead, it is actually still growing, albeit at a slower rate than 2 or 3 years ago. There have been, however, sea changes and companies should adopt new strategies to raise their fresh capital. Strategy: Is my company an international company? When comes to venture capital or private equity, globalization is the now big buzz-word. If your business is just focused on the domestic market, or worse, just in a local market.
The chance is that venture capital providers will show very little interest. We are seeing more and more capital providers asking the companies about their international strategies, and investigate if the products can be exported or expanded, are there potential for international markets? This is the result of changes in economies, good companies are those who can expand into China, India and other emerging economies.
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In Failure, 6 Valuable Lessons.
3. Money Has a Strong Survival Instinct.
It is difficult to remember–or even imagine–that just a year ago there were great sums of money looking hard to find someplace to park–anywhere that would return more than the stock market’s 10 percent to 20 percent a year. In times like that, money is downright cordial.
But when money’s paper value drops 20 percent in a day, and by half or more in a few weeks, with no foreseeable chance of recovery, money switches into survival mode. It changes its phone number and e-mail address. It becomes impossible to find.
If you think you can find investment money, you’re trying to buck insurmountable odds. If you think the new administration will trickle stimulus money down far enough that you can grab some, you’re delusional. There is no bailout coming our way.
The beautiful thing about capitalism is that it accepts any and all adventurers. The down side is that capitalism is a harsh and unforgiving matron. When judgment is rendered, you either made it or you didn’t. It’s up to you–and you alone.
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I have recently received a lot of comments like this - and I could not agree more. So many people have lost jobs in 2008 and 2009, this reminded me what it was like in 2001-2002 era. I also recall when I lost my high paid job in 2005, I was devastated - but at the time, I was super-confident because my skills and experience, I could find a $100k a job in a month.
The reality was hard, writing a resume took about 1 month and always changing, interviews with agents took 6 months, and most of them are so ignorant as they see you just as a piece of goods, and not as a human.
Then you rarely made to the next round, and more interviews, and more interviews and more interviews. I was applying for a boring job which I had 6 interviews but lost it at the final round.
It took me 14 months before I gave up - and started my own business - how stupid I was, wasted entire 14 months looking for jobs, and because I was on a high paid job before, I could not apply for any government assistance, because the previous tax return.
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